LOCAL MARKETING

Our media plan is designed to drive awareness for the extraordinary properties our network represents. We have access to premier print advertisement publications and placements throughout the Pacific Northwest. Our in-house design team offers a diverse range of property ad design formats from premium custom ads envisioned uniquely for a property to cost-effective cooperative ads leveraging our local Realogics Sotheby's International Realty platform. A broad range of local media includes LUXE Magazine, Alaska Airlines Magazine, Luxury Homes Magazine, the Puget Sound Business Journal, Sea Magazine, Art & Home, and our own custom Collection Magazine.

 

RESIDE

Access to many of the world’s wealthiest clientele is available through the pages of RESIDE magazine, the exclusive publication of the Sotheby’s International Realty network. Recently awarded the coveted Hermes Platinum Award, which recognizes outstanding design and editorial creative excellence, RESIDE includes The Gallery, a property section designed to showcase our network’s homes to an audience of over 100,000 wealthy and accomplished readers. RESIDE is also distributed with the Sotheby’s at Auction magazine granting us exclusive reach to the clandestine Sotheby’s Auction House client base.

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GEEKWIRE

A media partnership with GeekWire, a fast-growing and broadly followed website that has become a daily news source and events podium for the high-tech industry in the Pacific Northwest and beyond. The dynamic platform will showcase properties, highlight market trends and feature real estate sponsors. A real time voting tool puts consumers in the driver’s seat to select the current “Geek Home of the Week” as more than 1 million unique visitors per month visit the website and 25,000 active subscribers digest the daily newsletter and are presented with the region’s most extraordinary properties.

 
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SEA MAGAZINE

Sea Magazine has been around for over 106 years and has been the number one marine publication serving active affluent boaters from the Pacific Northwest including British Columbia and Alaska, clear down to Southern California and Baja California, Mexico. They own boats in the 40’ to 90’ range and have the money to spend.

  • Circulation (20,000 subscribers in the PNW): 62,000
  • Average Income: $309,000
  • Net Worth: $4,637,980
  • Took action on a product or service seen in Sea Magazine: 87.4%
  • Own a Boat: 92.4% Boats per Household: 2.8
  • Male Readership: 94.7%
  • On all “Kenmore Air” flights & Terminals
  • Included in Welcome Bags at Major Ports
  • Extra distribution at Seattle Boats Shows
 
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PUGET SOUND BUSINESS JOURNAL

Home of the Day is a unique opportunity to showcase your client’s property each month to over 340,000 affluent home buyers with a net worth over $2.4 million in the Seattle market. Live on site 24 hours a day/7 days a week for 30 days.

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THE COLLECTION

The Collection is a custom 100-page magazine produced exclusively by Realogics Sotheby's International Realty that is designed for the connoisseurs of life. The magazine features extraordinary properties from sea to sky; lifestyle businesses, fine Sotheby's jewels and editorial articles on the Pacific Northwest. Enjoy touring some of the most extraordinary homes around the Pacific Northwest; Bainbridge Island estates to luxurious Seattle penthouses, Mercer Island view homes and second home retreats in Sitka Alaska. Our collection is unlike any other. 

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SOCIAL MEDIA

Reaching more than 1 million people a year, Realogics Sotheby’s International Realty has developed the region’s most dynamic social network through media partnership, a distribution of top-producing brokers and by creating provocative content. Our ability to create and deploy social media campaigns with targeted hashtags connects us to a broad audience across a variety of relevant platforms such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+ and WeChat, among others.

 

ALASKA AIRLINES MAGAZINE

Alaska Airlines Magazine focuses on the people and places of the Alaska Airlines route system, exploring the issues, trends and events that shape these regions. On board Alaska Airlines, the average reader is 49 years of age with an average household income of $103,000 annually. Research shows that Alaska Airlines has a 61% readership, with an average 935,260 monthly readers. The average number of passengers boarding Alaska Airlines per month is estimated at 1,533,213.

 
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LEGACY HOMES REPORT

A legacy home is most often an expansive home, large enough to accommodate an extended family and guests, with features reflecting the tastes and ambitions of the owner. Sometimes it is a vacation or second home, but it is always an extraordinary residence that occupies a central place in a person's or family's story. This report explores the idea of a legacy home and compares those found in the San Juan Islands to the most desirable legacy homes that can be found in Long Island, New York, long a restful escape for those living in the five boroughs.

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LUXE MAGAZINE

Luxe Interiors + Design Magazine™ is the uncompromised source for those with a passion for creating beautiful surroundings and living well. It is the influential go-to guide that leads readers to discover and acquire local and national resources for design, decorating, architecture and renovation. Average age of Luxe readers is 53 years of age with an average household income of over $125,000. 99% of Luxe readers have a household net worth of $2 million or greater. Luxe has 450,000 total national distributions with 400,000 guaranteed audited circulations.

 

425 MAGAZINE

Exclusive. That’s what 425 magazine is. And with that exclusivity comes a market share and readership unlike any other.  No other magazine can reach, inform, entertain, enlighten and influence the way 425 magazine does. 425 has a strong and loyal readership, made up of affluent, influential consumers making 425 a priority market. 

  • Average HHI: $386,372
  • College Education: 96% 
  • Hotel Distribution: 5,060
  • Circulation: 133,020
  • Digital Media: 12,636
  • Median Net Worth: $1,848,344
 

LUXURY HOME MAGAZINE

Luxury Home Magazine is the leader in the market specific presentation of luxury homes and the luxury lifestyle. The publication is an oversized Coffee Table Magazine featuring beautiful photography of exceptional homes with an easy to read layout. Utilizing the most effective methods of targeted delivery to the wealthiest and most affluent buyers and sellers of luxury real estate, Luxury Home Magazine is devoted to providing the highest quality of homes, goods and services available to readers. Luxury Home Magazine, the definitive publication for luxury real estate.

  • 27,000+ magazines are printed each and every issue. (Luxury Home Magazine is printed 6x a year, bi-monthly).
  • 80,000+ readers each and every issue.
  • 18,000+ magazines are direct mailed to the area’s most influential residents including professional athletes, celebrities, CEO’s, dignitaries, and into targeted households that meet the appropriate criteria.
 

Global Marketing

Our exclusive relationships were developed to showcase unique properties from the Sotheby's International Realty® brand's 828 offices in 61 countries and territories through media-rich advertising units that offer an immersive experience and position the brand in front of a relevant audience of consumers worldwide. Several relationships feature elements that are exclusive to the Sotheby's International Realty brand.

 
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THE NEW YORK TIMES

Our brand will blend exclusivity, dominance and new trail-blazing technology with a strategic focus on mobile to reach The New York Times’ global audience. Since 1851, The New York Times has been dedicated to providing exceptional depth of quality news and information surrounding the most important issues on a local, national and global level. Having won more Pulitzer Prizes than any other paper, the Times has consistently set the bar that leading news brands aspire to. With nytimes.com now serving 700 million pages per month, they have successfully applied the same expectations and meticulous standards to the digital world that they continue to do in print.

 
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HONG KONG TATLER

A premiere luxury lifestyle resource since 1977, the Asia Tatler Franchise consists of 14 focused print editions and a growing online and mobile presence that continues to define the role of luxury amongst the social elite. Our brand is the EXCLUSIVE online real estate channel partner for hongkongtatler.com and shangliutatler.com

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MANSION GLOBAL

Mansion Global is a standalone, luxury real estate website and mobile handset app that connects wealthy global buyers with extraordinary properties. With original & curated real estate content from across News Corporation, Mansion Global will provide insightful market data, in-depth analysis, and relevant news—all to empower the luxury buyer to make intelligent purchase decisions.

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DWELL

As the leading voice for modern design, architecture and interiors, Dwell.com reaches an affluent, sophisticated and design-savvy audience. Reaching over 27M monthly users, Dwell has been a modern design icon for the past 15 years. As Dwell’s exclusive real estate partner, the Sotheby’s International Realty brand will leverage Dwell’s dedicated audience of architects, registered designers and home design enthusiasts to uniquely showcase the modern properties represented by our network. Dwell also offers high-impact, rich media units running throughout the site, highlighting the most coveted Sotheby’s International Realty properties for sale, globally.

 
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FINANCIAL TIMES

The Sotheby’s International Realty brand partnered with The Financial Times to exclusively create the custom content series, “Distinctive Living.” This integrated partnership increases awareness by exciting our ultra high net worth audience with original reporting focused around Sotheby’s International Realty’s key markets and engaging them in a high impact new format. This year-long editorial series engages readers with stunning photography, video, articles and data journalism in a brand new responsive format that lends itself to rich storytelling.

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Our partnership with The Wall Street Journal allows the Sotheby’s International Realty brand to reach the global business elite and position the properties represented by our network in unique and exclusive positions. Published by Dow Jones, one of the world’s largest news gathering operations with nearly 2,000 journalists in more than 80 bureaus, The Wall Street Journal now spans 12 editions in nine languages, engaging readers across newspapers, websites, magazines, social media and video. The Journal holds 35 Pulitzer Prizes for outstanding journalism and has a global readership of 3.6 million.

 
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YOUTUBE

The Sotheby's International Realty brand channel continues to be the perfect online video destination for limitless exposure of the properties and lifestyles represented by our network. As the number one online video site, YouTube receives four billion views per day thus providing vast exposure to connect buyers to the exceptional properties represented by our network

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ARCHITECTURAL DIGEST

The international design authority and global destination for the best in architecture. In print since 1920, Architectural Digest is home to a discerning audience of architects, interior designers and affluent design enthusiasts. Through print and digital editions, architecturaldigest.com, social media and signature events, Architectural Digest provides an exclusive view into the world's most beautiful homes, inspiring its millions of influential readers to redesign and refresh their lives.

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BLOOMBERG

As today’s business leaders turn to the Sotheby’s International Realty brand as the voice of luxury real estate, they also turn to Bloomberg for unparalleled global business news mixed with cultural pursuits to enrich their professional and personal lives. Bloomberg’s readership connects our brand with high-net-worth individuals with 40% of their audience coming from outside the United States. Bloomberg Media covers the business world like no other, with more than 2,400 multimedia professionals in 72 countries – the largest reporting network in the world – providing unrivaled business news coverage and deep engagement.

 

GOOGLE

Over 1,000,000 highly-qualified visitors found their way to sothebysrealty.com through our search engine advertising efforts on Google. This also includes translated search engine advertising campaigns running on the in-country version of Google in Spain, Argentina, Portugal, Brasil and many more to come later this year.